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Brands are now more than the physical product itself, and consumers’ desire for engagement and interaction has spurred marketers to work with production teams to bring new depths to the product experience.

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At present, the counterfeiting of auto parts is becoming more and more serious. Manufacturers are paying more and more attention to the authenticity of auto parts, and QR code anti-counterfeiting labels have effectively solved this problem. The QR code anti-counterfeiting labels of auto parts play an important role in preventing counterfeit goods from flowing into the market, ensuring the reputation of the company. Even if there are counterfeit and inferior goods, after checking, consumers can feedback the information to the production company, so that the company can accurately deal with the problematic products. Auto parts manufacturers can let customers check the authenticity of the products in time through QR code anti-counterfeiting labels, and improve customers' trust in auto parts.